BDN to Reveal ‘Secrets to Trade Show Success’ at Heli-Expo 2010

BDN to Reveal ‘Secrets to Trade Show Success’ at Heli-Expo 2010

8-Feb-2010 Source: BDN Aerospace Marketing

Participants may sign up now on a first-come, first-serve basis for a BDN Aerospace Marketing seminar that will help exhibitors make the most of their trade shows.
Seating is limited for the event, which is scheduled for Monday, Feb. 22, from 8:30–9:30 a.m. in Room 330A at Heli-Expo 2010. To register, call 480-924-0690.
The seminar will emphasize the importance of establishing goals and measuring success, according to BDN President Kyle Davis. BDN will also share exclusive new survey data, including rankings of the most and least effective shows, to guide informed decision making about trade show selection and attendance. Additionally, a panel of experts will be on hand to answer questions.
“Trade shows often represent the single largest portion of a marketing communications budget, and we’ll be offering actionable advice to make the most of every dollar spent,” said Davis. Attendees will receive electronic handouts with useful tips and checklists for planning future exhibits.
In 2009, BDN surveyed rotorcraft industry professionals to learn what media they read, why they read them, and the factors that influence buying behavior. Survey results, and a range of aerospace-specific marketing white papers, are available at
About BDN Aerospace Marketing
BDN Aerospace Marketing works exclusively with aerospace companies to meet their marketing and sales objectives and deliver measurable results. A total package of powerful integrated marketing solutions is the key. Services include: research and audits; strategy development and implementation; and integrated marketing plans. We implement programs using advertising; print materials; trade shows; digital media; public relations/thought leadership/social media; and more. Each BDN managing partner has more than 20 years of rotorcraft-specific marketing experience, a track record of driving profitable sales growth, and a client roster that reads like a “Who’s Who” in aerospace.
Do you have a marketing challenge or problem? Are you wondering who can help? How much it will cost? Will it be effective? Contact BDN President Kyle Davis for a phone consultation: (480) 924-0690.

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