Global Experience Specialists (GES) a leader in exhibition, event and retail marketing services announced that it completed another successful product launch for long-time client Bell Helicopter. The most recent product launch was at Heli-Expo 2011, the largest trade show dedicated to the international helicopter community. GES delivered a sophisticated, high-impact experience to showcase and debut two new Bell Helicopters, the 407GXand 407AH, as well as the integration of customer service and support products.

The experience and uniqueness of this event was created in a 24,500-square-foot space through the use of graphic imagery, large-scale video projection, lighting, special effects and teamwork. GES designed the space to emphasize featured products, which were surrounded by customer support and helicopters customized to meet a variety of customer missions. During the show’s opening, Bell President John Garrison, grandly revealed two of these highlighted products. A video of the event can be seen here.

Bell Helicopter’s event goals centered around creating an experience balanced between helicopter sales and support for an audience that knows Bell but may not be aware of its extensive in-house service offerings. Two key components of the experience included leveraging the Bell “On a Mission” tagline and integrating the message throughout the experience. By focusing on actual customer missions (corporate, law enforcement, offshore oil and gas, and emergency medical services), Bell placed its clients center stage. The exhibit also included a “Mission” theater, which was created to host customers interested in specific mission-targeted subjects. Furthermore, GES targeted customer audiences by producing collateral and electronic marketing elements, such as invitations and e-mail blasts.

In regard to the event, Senior Vice President of Communications for Bell Helicopter Robert Hastings said, “GES has provided the experience, talent and imagination to showcase the Bell Helicopter brand at all domestic shows for the last 27 plus years. GES’ vision and understanding of Bell’s mission and audiences enables it to provide the best possible environment to represent our products to customers and the rotorcraft industry.”
Tom Merrill, GES Vice President of Business Development says, “Bell has been a long-time GES client, and creating this highly successful product launch is an example of our strong partnership. This project is a great representation of the broad range of skills that GES can bring to large scale projects that require balanced messages for a variety of audiences.”

About GES

Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is a leading marketing agency that produces exhibitions, events, exhibits and retail environments. GES provides a wide range of services, including turnkey official show services, cutting-edge creative and design, marketing and measurement services—all with an unrivaled global reach. GES partners with leading shows and brands, including the International CES, Spring Fair Birmingham, International Woodworking Fair, CONEXPO-CON/AGG and IFPE, Bell Helicopter, Genzyme, L’Oreal, Warner Bros., and Simon Property Group. GES’ National Servicenter℠ has been recognized with certification under the J.D. Power and Associates Certified Call Center Program℠ for the past three years, and Ad Age has twice named GES a “World’s Top 50 Agency Company.” For more information, visit ges.com or the GES blog atdefyingconvention.ges.com.