New corporate AW109E in UK

New corporate AW109E in UK

8-Sep-2011 Source:

Noble Foods have just registered a factory-new AW109E Power as G-ZIPE, replacing a 2006 model which was sold to Brazil earlier this year. G-ZIPE is serial number 11798.  The helicopter will be operated by Premair Aviation, who also handle the company’s Hawker 750 jet G-ZIPR.  Noble Foods bought the jet in 2009 on the registration N666NF and after some months earlier this year on the tax-efficiente Manx register as M-INXS, moved it to the G- register to allow it to be operated commercially by Premiair.

The company’s website describes Noble Foods’ history and development as follows:-

In 1920, William Dean collected eggs from small holders and sold them door-to-door out of a straw-lined wicker basket. With the help of a horse and cart, he traded up to four miles from Tring in Hertfordshire. Deans Foods started egg packing over 85 years ago. Today, after nearly a century of leading the way, Noble Foods stands proud as an organisation with a rich and vibrant history.

Based in Hertfordshire, the Dean Family started the business back in the 1920’s packing and selling a small amount of eggs into local grocery stores and supermarkets in the south. They had a clear vision and did not just see themselves as egg packers but as innovative egg marketers. It was not long before the business expanded and began to acquire other companies.

By the 1970’s Deans were pioneers in egg marketing and innovation. An advertisement in ‘The Grocer’ April 1st 1978 read ‘You many find this difficult to believe…but you’re looking at the world’s first Salt ’n’ Vinegar flavoured egg! Now Noble Foods Chairman, Peter Dean recalls placing the ad… ’With it being April 1st we decided to place a spoof piece in The Grocer, there were seven pages with lots of different stories around flavoured eggs and the press reaction thereafter. We were aiming to create some interest in the category… it certainly worked as I got a call the day after from a retailer asking for more of our eggs!’

The thirst for acquisition and innovation carried on into the latter part of the century. In 1988 Deans bought Goldenlay along with Dell and Hardie in 1997. The early part of the new millennium brought first Daylay and then Freshlay into the Group. In 2006 the then owner of Stonegate , Michael Kent, acquired half the business forming the Noble Foods we know today.

We have now widened our portfolio into the premium desserts category. In February 2010 Noble acquired GU Chocolate Puds and March 2010 saw the addition of Didier’s Patisserie, a top end desserts business with a number of exclusive retail and foodservice customers.

** STOP PRESS The helicopter was delivered just before 6pm local time to Premair’s base at Blackbushe UK today, 8th September 2011

Jeremy Parkin –

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