Cicaré USA creates lower cost helicopters with Loyalty Program

Cicaré USA creates lower cost helicopters with Loyalty Program

2-Aug-2023 Source: Cicaré USA

Membership is available and free for anyone 16 or older, not just owners.  Participation is focused on rewarding loyal owners, but also non-owners who can refer family and friends to purchase a Cicaré helicopter.  Members win redeemable awards at each tier in the program as well as building a significant discount toward the member’s own Cicaré helicopter purchase.  Discounts range from 5% to 100%, a very rare offer, and are intended to stimulate the sport helicopter market.

Details of The Cicaré Circle are outlined on the Cicaré USA website (cicare-usa.com/the-cicare-circle) and show the referrals required to reach each tier and redeemable awards available at each tier.  Discount points can be used in addition to redeemable tier awards so members can win along the way and still get a great deal on a Cicaré helicopter.

“We share the enthusiasm for helicopters so many have and see significant value in making them more accessible to anyone.  We also know many of our future customers have a significant other or someone close in their life, so providing value to both along a journey to ownership had to be core.”  stated Keith Barr, CEO of Cicaré USA.  Then he added, “I know others may have different degrees to their passion for helicopters so obtaining one should be more achievable. The great thing about this program is we can still focus on building the most reliable, innovative, and safest helicopters in the world.”

The Cicaré Circle can be a path to achieving ownership and/or as the first step in an aviation career.  Referred buyers get a purchase credit off the purchase of any Cicaré helicopter sold in North America.  Member referral points keep adding up to reach each tier in the program.  At each tier, the member can purchase a helicopter using the discount based on that tier which redeems their referral purchase credit, but not their tier level or tier awards.  Benefits for members and their significant other include awards that are redeemable on reaching each tier.  Trips to events and exotic vacations are part of the mix or even getting helicopter instruction.  You can even redeem the total hours of instruction and solo required for a helicopter license.  Many redemptions include member awards plus a Cicaré USA contribution to the Cicaré Pilot Scholarship fund, contributing to even more future pilots.

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